How a Storied Hotel Became a Social Media Standout in the Bonvoy Portfolio
The Challenge
Our Strategy
The Mayflower Hotel: Blending Legacy and Modern Social Strategy
How a Storied Hotel Became a Social Media Standout in the Bonvoy Portfolio
Since 2019, The Brand Guild has partnered with The Mayflower Hotel to build a dynamic social media presence that honors its rich history while keeping pace with modern trends. By blending timely content strategies with nostalgic storytelling, we positioned The Mayflower as a digital leader within the Bonvoy portfolio, driving engagement and reinforcing its status as a landmark destination. The insight? A legacy brand doesn’t need to stay in the past—it can use its history as a compelling tool for contemporary relevance.
Through strategic content creation and community engagement, The Mayflower has become the 11th most-followed account in the entire Bonvoy portfolio, earning more than 2.1 million impressions and maintaining a 7% average monthly Instagram follower growth in 2023. This balance of heritage and innovation has solidified The Mayflower’s place as a social media powerhouse in the luxury travel space.
