By doubling the number of advertising channels per campaign and targeting a precise audience across a broader mix, we amplified Allsteel’s visibility like never before. The results were staggering: 453 million impressions in 2023, a 1,600% increase from the previous year, and significantly improved brand recall. With a bold new direction and a smarter, more agile marketing approach, Allsteel is turning heads and solidifying its place as a go-to name in workplace furnishings.