Building Buzz for a Tequila Brand Rooted in Legacy and Innovation
The Challenge
Our Strategy
Casa Obsidiana: Showcasing Heritage and Luxury in a Standout Social Launch
Building Buzz for a Tequila Brand Rooted in Legacy and Innovation
The Brand Guild partnered with Casa Obsidiana to launch its ultra-luxury tequila brand, crafting a strategy that blended rich heritage with modern sophistication. Our goal was to build a compelling brand presence, honor the legacy of the Boisset wine family and Beckmann-Gonzalez spirits dynasty, and visually showcase the brand’s artisanal distillation process and stunning packaging. The challenge? Creating excitement and engagement before the product even hit the shelves.
Through a high-impact social media strategy, we transformed Casa Obsidiana’s digital presence into a hub for storytelling and engagement. By emphasizing the brand’s craftsmanship and legacy across key visual touchpoints, we achieved 1,300 new Instagram followers per month over six months and an impressive 4.1% average click-through rate—all before a single bottle was sold. This launch laid the foundation for Casa Obsidiana to stand out in the crowded ultra-premium tequila market.
