Revitalizing D.C.’s Hospitality Scene with Spotted Zebra and a Fresh Perspective
The Challenge
Our Strategy
A Bold New Look for Washington Metro Center Marriott: A Renovation That Turned Heads
Revitalizing D.C.’s Hospitality Scene with Spotted Zebra and a Fresh Perspective
When The Washington Marriott at Metro Center underwent a stunning renovation, The Brand Guild was tasked with making sure the relaunch didn’t just make noise—it made an impact. At the heart of the transformation was Spotted Zebra, the property’s bold and playful new restaurant concept. By combining eye-catching media campaigns, influencer collaborations, and strategic storytelling, the team delivered over 10 million impressions, generating buzz across local and regional markets.
The campaign didn’t stop at awareness—it got people through the door. By spotlighting Spotted Zebra’s unique menu and vibe, the website drew over 40,000 visitors, turning curiosity into reservations. Along the way, real-time optimizations ensured every effort hit the mark. The result? A transformed Marriott that’s now a destination for locals, visitors, and foodies alike, proving that a bold relaunch can redefine the guest experience.
