In the News
The Brand Guild helps bold ideas and breakthrough campaigns make headlines and shape conversations. View some of our work below.

America's political elite have been escaping to this restaurant outside DC for nearly 50 years. The chef says 'you can't hate anybody here.'
Michelin-starred chef Patrick O'Connell believes there's a specific geographic spot where every human being belongs. If they find that spot, everything in their life will fall into place.
WNBA star Cameron Brink says she saves 90% of her income: ‘I don’t want to be working forever’
While some athletes celebrate their first big paycheck with a splurge — NFL star Travis Kelce dropped $10,000 on a limited-edition pair of sneakers, Shaquille O’Neal spent $150,000 on a Mercedes Benz — WNBA star hasn’t touched hers.
View From the Top: What the head of the fastest-growing U.S. whiskey brand says about demand
Fawn Weaver, the co-founder and CEO of Uncle Nearest, the fastest-growing whiskey brand in the U.S., talks about trends in the spirits market and whether demand is now moderating following the spike during the pandemic.
Sonnenfeldt on TIGER 21's growth and pioneering family office strategies
Wealth management industry veteran and TIGER 21 (The Investment Group for Enhanced Results in the 21st Century) founder Michael Sonnenfeldt discusses his firm’s milestone celebration of 25 years and shares insights on how the ultra-high-net-worth space has evolved over the past several decades.
Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry
In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated.
Justin Herbert Highlights Generational Wealth Off-Field
Since the beginning of his NFL tenure, which started five seasons ago, the 2020 Rookie of the Year has also been involved with the Chargers’ biggest sponsor partner, SoFi, to help young people and new professionals learn about the value of money and think about the future.
My Brand's Facials Are Great--Our Real Estate Strategy Is Even Better
There is no shortage of competition in the $144 billion skin care industry. Still, Rachel Liverman, 39, knew she had an original idea when she founded Glowbar...
Jayson Tatum and SoFi Launch Initiative to Boost Financial Literacy, Home Ownership
Boston Celtics forward Jayson Tatum's foundation has joined forces with SoFi in a groundbreaking partnership aimed at empowering children with financial literacy and assisting families in at-risk communities towards home ownership.
SoFi Used a Clever Trick to Reverse A.I.'s Biased Images of Women by Putting a Photo Booth in New York City
If you ask a generative A.I. tool to create an image of a wealthy person, a successful investor, or someone who makes smart decisions about money, there's a good chance the you'll see in the A.I.-created image won't be a woman.
Tennessee Distillery Honors The Legend of Nearest Green
Over 160 years ago, the legendary name in whiskey, Jack Daniel, learned a secret ingredient for whiskey from a formerly enslaved man named Nearest Green. Now, Fawn Weaver and one of Green’s descendants, Victoria Eady Butler, are telling Green’s story and starting a distillery to honor his legacy.