Turning a New Restaurant into a Premier Destination
The Challenge
Our Strategy
A Culinary Standout at The Ritz-Carlton Pentagon City
Turning a New Restaurant into a Premier Destination
Santé needed to stand out in a competitive market by blending The Ritz-Carlton's luxury appeal with local charm. The Brand Guild implemented a “surround-sound” strategy, hosting press and influencer events, creating a strong social media presence, and running targeted campaigns to generate buzz.
Seasonal promotions, like cherry blossom menus and holiday events, kept excitement alive year-round, while private dining campaigns positioned Santé as the perfect venue for graduations, showers, and special celebrations. This approach solidified Santé as a standout destination for locals and visitors alike. The results: over 2,000 annual covers driven by digital marketing, accounting for 35% of total traffic. OpenTable traffic increased by 25% in 2023, even with a 10% reduction in ad spend, firmly establishing Santé as a must-visit dining destination.
