Breaking Taboos, Building Community, and Driving Explosive Growth
The Challenge
Our Strategy
TBD Health: Establishing a Bold Voice in FemTech on Social Media
Breaking Taboos, Building Community, and Driving Explosive Growth
TBD Health partnered with The Brand Guild to build a strong social media presence that would position them as a leading voice in the FemTech and sexual wellness space. Targeting Millennials and Gen Z, the challenge was to create an engaging, informative, and approachable brand voice while maintaining credibility as a provider of at-home STI tests and emergency contraceptives. The solution? A trend-driven, high-impact strategy that combined paid and organic social media, bold creative design, and influencer partnerships with brands like Unbound Babes and Jiggy Puzzles to amplify reach and engagement.
The results were undeniable. In under a year, TBD Health’s Instagram audience grew by 189% with an average engagement rate of 4.6%. On LinkedIn, a targeted expansion announcement campaign boosted page views by 199%, helping attract investors and tech-focused media. Meanwhile, strategic engagement with sexual wellness influencers led to an astounding 423% growth on Twitter. By blending advocacy with innovation, The Brand Guild helped TBD Health break through the noise and establish itself as a national leader in sexual health and wellness.
