How Affiliate Marketing Made Jeni’s the Sweetest Gift of the Season
The Challenge
Our Strategy
Scooping Success for the Holidays
How Affiliate Marketing Made Jeni’s the Sweetest Gift of the Season
The Brand Guild sought to elevate Jeni’s Splendid Ice Creams during the highly competitive holiday season by increasing visibility in national gift guides and product roundups. To achieve this, we launched Jeni’s first-ever affiliate marketing program, combining media outreach with a commission-based incentive structure for publishers. By implementing Impact, we tracked sales, revenue, and new customer data, ensuring every effort was measurable.
The results were outstanding: 1,400+ commissionable sales during the one-month pilot, with 93% of revenue coming from net-new customers who had never purchased Jeni’s before. The affiliate program also boosted Jeni’s inclusion in high-profile gift guides, cementing the brand as a top contender for holiday gifting. This strategic approach not only increased visibility but also demonstrated a clear return on investment by capturing an entirely new customer base.
