From Grand Vision to Economic Anchor
The Challenge
Our Strategy
The Wharf: Writing the Narrative of a New Waterfront Destination
From Grand Vision to Economic Anchor
Before The Wharf became one of the country’s premier waterfront destinations, it was an ambitious, 24-acre vision on the DC waterfront. As the agency of record from the start, The Brand Guild crafted and executed a PR strategy that put The Wharf in the center of the conversation—before it was even on the map.
Through strategic media storytelling, we secured 12+ billion media impressions, earning marquee features in The New York Times, The Washington Post, Bloomberg, Architectural Digest, and Travel + Leisure, positioning The Wharf as a cultural and economic anchor for the city. Our PR efforts also drove record-breaking sales for its skyline-defining residences, VIO and Amaris, with placements in The Wall Street Journal and Financial Times.
From grand opening through every milestone, The Brand Guild transformed The Wharf’s narrative from concept to reality, ensuring that when its doors opened, it wasn’t just a new neighborhood—it was a nationally recognized destination.
