Positioning a Global Leader at the Forefront of Innovative Commercial Real Estate
The Challenge
Our Strategy
Skanska: A Groundbreaking Approach to Sustainable Development
Positioning a Global Leader at the Forefront of Innovative Commercial Real Estate
Since 2020, The Brand Guild has partnered with Skanska USA Commercial Development to elevate its national profile and position the company as a leader in sustainable and innovative real estate development while highlighting regional projects and teams. As one of the world’s most recognizable developers, Skanska needed a strategic media and executive thought leadership approach that would keep its projects and executives top of mind across national, regional, and trade publications.
By securing over 300 million media impressions that tell the larger story–while allowing project teams to shine on podcasts, with high-profile industry conference speaking opportunities and national and regional award recognitions–we have successfully highlighted Skanska’s cutting-edge projects in Houston, Washington, D.C., and beyond, reinforcing its reputation as a visionary in the commercial real estate industry.
