Bringing Flavor to Every Touchpoint
The Challenge
Our Strategy
From Food Truck to Icon: A Bold New Identity for Roaming Rooster
Bringing Flavor to Every Touchpoint
Roaming Rooster’s journey from a humble food truck to an 11-location restaurant group called for a brand identity as bold and memorable as their famous fried chicken sandwiches.
The Brand Guild crafted a visual identity that’s clean, fun, and distinct—featuring bold typography, a fiery color palette, and a custom pattern that celebrates their story. This pattern, used across everything from trucks to sandwich wrappers, nods to their roots and journey from Ottawa to DC.
Location-specific signage adds a hyper-local touch with witty puns and playful messaging, turning each visit into an unforgettable experience. The result is a cohesive, impactful brand that reflects Roaming Rooster’s authenticity and commitment to quality at every customer touchpoint.
