From a community library book giveaway nodding to Amazon’s origins as a bookseller to the Taste of Met Park map, which drove traffic to local retailers, every activation was designed to be both impactful and authentic. Our efforts secured 23 media placements, including three broadcast segments, generating over 101 million media impressions. Attendance doubled from 2023 to 2024, firmly establishing Amazon Community Day as a signature neighborhood tradition and showcasing our expertise in large-scale event execution and strategic brand storytelling.