Our Team

The Brand Guild (formerly BrandLinkDC) was founded in 2010 by Barbara Martin and Jayne Sandman. The company grew from a shared belief that dynamic brands need a collaborative communications and marketing strategy to succeed in today’s ever-changing landscape. Jayne and Barbara have built an agency of specialists, with expertise in-house across our departments—Public Relations, Marketing, Events and Creative—to deliver meaningful results to our clients.

The duo has been profiled in The New York Times’ Sunday Styles cover story as “the architects of the new Washington,” named to the Washington Business Journal’s Power 100 List, cited by GQ Magazine as one of the “50 Most Powerful People in Washington,” and selected by BizBash magazine as among the top event innovators in the country.


Barbara Martin

Co-CEO and Co-Founder

Jayne Sandman

Co-CEO and Co-Founder


Amy Clark

Senior Vice President, Public Relations

Amy oversees the creation of communications strategies and the execution of media outreach for The Brand Guild’s portfolio of clients. She leads the press team’s three divisions in the areas of consumer lifestyle brands, F&B & hospitality, and real estate. A seasoned communications specialist, Amy has two decades of PR agency experience in New York and Washington DC, guiding some of the most iconic consumer brands in the world, including Jameson Irish Whiskey, JUST Water, Ace Hardware and Hasbro. She has a developed expertise in all areas of communications, including developing strategic campaigns, brand positioning and messaging, and media training. She has extensive relationships with top-tier media.

Annie Perezchica

Senior Vice President, Events

Annie leads The Brand Guild’s events department where she successfully oversees more than 100 events per year ranging from brand launch parties targeting the country’s top influencers to 20,000-person ticketed festivals. Whether she’s working with iconic brands like Brooks Brothers and Kiehl’s, rapidly-scaling startups like Sweetgreen or SoulCycle  or powerhouse corporate clients like Amazon and Bloomberg, Annie brings unique concepts and dynamic experiences to every event she creates. With more than 15 years of high-level event planning experience, Annie began her career at Design Cuisine, where she worked on the most high-profile events in DC including the Vanity Fair/Bloomberg White House Correspondents’ After Party, Washington Times 35th Anniversary with President George H.W. Bush and numerous Presidential inaugural events including the Presidential Inaugural Luncheon for President Barack Obama.

Lance Hayden

Vice President, Creative

Lance oversees the creative team at The Brand Guild, helping deliver thoughtful, innovative work across the social media and visual studios. Whether he is developing complete branding solutions for Fortune 500 real estate companies, creating memorable campaigns for top tech companies and consumer brands, or even helping save the dollar bill (you’ll have to ask him about that one!), Lance has guided his clients to elegant design solutions for complex problems. With close to two decades of experience in branding, marketing, identity design, collateral and UX/UI design, and a career spanning technology, consumer goods and real estate industries, Lance brings a varied background and wide range of expertise to his work at The Brand Guild.

Tace Loeb

Vice President, Strategy

Tace leads the Strategy Team at The Brand Guild, guiding the company through strategic planning and business development efforts with both established and emerging brands. The Brand Guild’s former VP of Marketing and a longtime brand strategist, Tace has significant experience in the corporate, consumer, hospitality and real estate sectors, developing comprehensive brand strategies for Forbes 500 and Fortune 100 companies through creating innovative marketing solutions, developing strategic partnerships and connecting brands to effective influencers. Tace rejoined The Brand Guild after serving at a top digital creative agency where she oversaw integrated marketing, digital, PR and social media strategy for a range of national and global clients.  

Katharine Ragsdale Bared

Associate Vice President, Operations

Katharine leads the operations department at The Brand Guild, overseeing the accounting, legal, HR, staffing, recruiting and property management for both the DC and NY offices. Focusing on both the day-to-day operations as well as strategic long-term planning, Katharine works across all departments to ensure The Brand Guild is optimized for growth and meets organizational goals. With over a decade of experience in client services and media – from POLITICO to Washingtonian Magazine to The Brand Guild when it was BrandLinkDC – Katharine brings a wealth of experience to the organization.


Selina McPherson

Senior Marketing Director

Sofia Royce

Senior Public Relations Director

Stephanie Covello

Marketing Director

Erin Doyle

Art Director

Sarah Lawson

Director of Strategy

Danika Owsley

Public Relations Director

Kira Potter

Events Director

Giselle-Marie Roig

Public Relations Director

Betsy Tucker

Director of HR

Allix Wright

Public Relations Director

Kaylie Barrett

Senior Events Manager

John Chibnall

Senior Public Relations Manager

Abby Colby

Senior Social Media Manager

Jessica Davis

Senior Public Relations Manager

Meghan Fahy

Senior Strategy Manager

Alex Miller Murphy

Senior Public Relations Manager

Hannah Clark

Creative Strategy Manager

Ashley Cook

Public Relations Manager

Michaela Dunn

Social Media Manager

Courtney Pories

Public Relations Manager

Katina Stevenson

Marketing Manager

Sarah Worley

Marketing Manager

Tara Bauer

Public Relations Coordinator

Ana Caceres

Public Relations Coordinator

Kelsi Evans

Events Coordinator

Kelly Hughes

Public Relations Coordinator

Kim VanderVoort

Public Relations Coordinator

Laura Wenzel

Marketing Coordinator

Alexandra Hrishenko

Public Relations Assistant

Madison Nordyke

Public Relations Assistant