Giselle-Marie Roig

Giselle leads the PR team at The Brand Guild, specializing in food, beverage, and consumer lifestyle clients. With over 15 years of experience, she has helped shape the narratives of brands across hospitality, consumer packaged goods, and luxury lifestyle sectors. Her work spans overseeing press for more than $200 million in hotel renovations for brands like W Hotels, Moxy, and Royal Sonesta, to elevating restaurant groups such as Union Square Hospitality Group, MINA Group, and Momofuku both nationally and in the DC market. In the CPG space, she has led campaigns for Icelandic Provisions, Eat the Change, JUST Egg, and Jeni’s Splendid Ice Cream, while also spearheading brand storytelling for brands such as Sweetgreen, Uncle Nearest Premium Whiskey, Glowbar, and Minnetonka Moccasin. At The Brand Guild, she drives account strategies, brand storytelling initiatives, and client relations. She also holds a Level 2 Spirits Certificate from the Wine & Spirits Education Trust.