A Legacy Reimagined
The Brand Guild works to reinforce The Inn at Little Washington’s status as a legendary icon of fine dining and luxury hospitality. With PR, social media, and creative strategies, we have elevated Chef Patrick O’Connell’s national presence and highlighted The Inn’s culinary innovations, positioning The Inn as the must-visit destination for a new generation of discerning travelers and food enthusiasts.
Much like The Inn, our approach focuses on both the big picture and the inventive details that make a visit an experience like none other. By approaching our media storytelling, social media messaging and the Inn’s website through the lens of Chef’s internationally-renowned creativity, we bring a modern approach that matches the Inn’s iconic reputation and engages a broader, more diverse audience.
The Challenge
Despite its three Michelin stars and decades of excellence, The Inn at Little Washington needed a fresh approach to stay relevant in the evolving culinary and luxury travel landscape. The challenge was to honor its storied heritage while introducing new experiences that would attract and engage a modern audience.
Highlights
- 191 earned media placements resulting in 4.7 billion impressions in 2024 -- a 268% increase over 2023 -- including major features in The New York Times, The Washington Post, CBS Sunday Morning, Southern Living, and Food & Wine.
- Increased The Inn’s share of voice by 50% within its competitive set.
- 120% increase in Instagram audience net growth, 11,025 average organic views per Reel, and a following that surpassed 50,000 in our first three months.
- Positioned Chef O’Connell as an industry thought leader, securing expert commentary in Slate, InsideHook, and Michelin Guide.
- Design and development of a new website – with re-envisioned information architecture, new UX features, and an elegantly modern look and feel that matches the Inn’s aesthetic.
Our Strategy
To ensure The Inn at Little Washington remained as relevant as it is revered, we crafted a strategy that blended heritage storytelling with modern engagement. By securing high-impact media coverage, amplifying Chef Patrick O’Connell’s industry leadership, and curating immersive brand experiences—including exclusive press stays—we reinforced The Inn’s status as both an enduring icon and a dynamic force in luxury hospitality. Our approach celebrated The Inn’s three Michelin-starred dining experience while introducing fresh narratives that resonated with today’s discerning travelers and food enthusiasts. By balancing legacy with innovation, we positioned The Inn at Little Washington as a timeless destination that continues to captivate new generations.
The Inn at Little Washington: A Legacy Reimagined
A Legacy Reimagined