sweetgreen

For nearly a decade, The Brand Guild has been an extension of Sweetgreen's team, securing impactful national and regional press coverage that highlights the brand's focus on sustainability, culinary innovation and growth. By helping Sweetgreen grow from 8 to over 225 stores and supporting its IPO, we’ve solidified the company as a pioneer in the food industry.

In addition to a steady cadence of major founder and business stories, we've amplified strategic collaborations ranging from Naomi Osaka to Renee Rapp. In tandem with these efforts, we're supporting the brand on the ground in their 40+ markets, driving sales with regional coverage with each expansion.

In May, we announced the debut of steak on menus nationwide with a flurry of press features including Inc., Axios, Food & Wine, and GQ, all of which contributed to making this launch day their highest sales day in the company's 17-year history.