Our brand strategy team conducted in-depth research, incorporating surveys, focus groups, interviews, media analyses, and trend forecasting to provide a clear picture of the evolving online grocery landscape. By combining these methodologies, we created a data-driven report that contextualized Imperfect Foods’ role in reducing food waste and promoting sustainable grocery practices.

The report became a key resource for the press, helping shape coverage of Imperfect Foods’ net-zero carbon announcement in Good Morning America, Forbes, and other major outlets. More than just a media tool, it positioned the company as a credible source on the future of online grocery, reinforcing its leadership in sustainability and food rescue.