We're Here to Raise Your Spirits
The Brand Guild is a full-service agency that moves spirits brands forward. We partner with spirits brands at every stage, from launching new brands to collaborating with iconic established ones. Our expertise lies in crafting compelling stories through the most effective channels, helping to build and grow category leaders. We go all-in with our clients, taking your brand from awareness to affinity.
Our job is to build a plan that balances the news you have and the news we create, while maximizing the momentum generated from both to tell the bigger stories that can change your trajectory.
We work with the most innovative brands in wine & spirits.
Uncle Nearest Premium Whiskey
The Brand Guild has been the PR partner to Uncle Nearest since the start of their national launch in 2018. We have meticulously worked to tell the story of Nearest Green, the formerly enslaved man for whom the brand is named, and the all-female leadership team breaking glass ceilings in the spirits industry.
Now the fastest-growing whiskey brand in U.S. history, we have brought media to their Tennessee distillery, and brought the award-winning whiskey and founder/CEO Fawn Weaver to the media through a continuous stream of press activations—all with the focus on storytelling around this award-winning brand that preserves a legacy and honors the spirit's past.
The Brand Guild isn't just our PR agency, they are an extension of our core team, and you’d be hard pressed to figure out where our team ends and theirs begins.
Why We Were Named Whisky Agency of the Year
Groundbreaking new product launches, including eight new whiskeys, the opening of the Nearest Green Distillery, and their industry-transforming initiatives — the Nearest and Jack Advancement Initiative and the $50 million Uncle Nearest Venture Fund
Launch of CEO Fawn Weaver’s book Love & Whiskey, to #2 on The New York Times Best Sellers List
Four Roses
As a heritage brand with a cult following, Four Roses sought a partner to broaden their national presence and appeal to new audiences beyond the traditional whiskey space. In addition to day-in, day-out press coverage, we ideate impactful partnerships, curate media moments around limited edition bourbons, and host engaging in-person events.
For Valentine’s Day 2023, the brand’s benchmark holiday, The Brand Guild ideated and executed a partnership with Four Roses and OSMO, the chef-driven, TikTok obsessed salt brand. The resulting co-branded product, Toasted Vanilla Bourbon Salt, led to 9.8 billion impressions and $108 million in media value, marking a 5,300% increase from the year prior. This year, we facilitated a partnership between Four Roses and Ooni, the beloved pizza oven brand, on a Bourbon Barrel Aged Honey to elevate summer's perfect pairing: pizza & cocktails.
Impressions
Media Value
DC Brau & Old Time Lager
The Brand Guild worked with DC Brau to develop a new legacy brand, now called Old Time Lager. From naming to logo design, packaging to web development, we developed a product and brand that allowed DC Brau to expand into the American lager category, and meet the needs of Millennials and Gen Z. With an iconic mark and classic packaging, Old Time Lager’s launch sold over half of their initial units on the first day.
Channel Mix:
Brand Development
Logo Development
Visual Indentity
Website Development
Creative Concepting & Asset Production
Meta Advertising
Casa Obsidiana
TBG was retained to bring to life an ultra-premium tequila that was created through an epic partnership between the legendary Boisset-Gallo wine family and Beckmann-Gonzalez spirits dynasty. In addition to growing Casa Obsidiana’s Instagram by an average of 1,000 new fans per month, The Brand Guild social team also maintained an average CTR of 2.93% and engagement rate of 2.6% despite the niche market and rapid increase in growth, and all before it officially hit shelves.
CTR
Engagement Rate
