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News & Notes

Modernizing Thought Leadership: Are CEOs the Next Influencer Class?

  • Tara Bauer
  • |June 17, 2021

Believe it or not, one of the most essential roles today’s chief executives can play extends far beyond the boardroom. In fact, as our lives exist increasingly online — from remote work to viral trends — one of the most impactful ways top executives can raise their thought leader profiles is to lead...

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Tagged with: thought leadership thought leadership strategy

How to Pitch in the Pandemic In-Between Times

  • Amy Clark
  • |April 21, 2021

A year after COVID-19 effectively shut the world down, it’s clear the world and media landscape will never be the same. And while the news of effective vaccines sheds light at the end of the tunnel, we’re far from the end of the road. And we still have a job to do for...

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Tagged with: covid-19 media pitching pr public relations reporters
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