We're World-Class
Food & Beverage Storytellers
When it comes to food brands, we take a different approach. We know you need to win over foodies and the media they voraciously consume, but to grow your brand to match your vision, you need to tackle the wider consumer landscape.
First, we get under the hood to understand your big brand goals. Then we create a strategic roadmap–with traditional tactics and wildly unconventional ideas–to get you there.
Through our deep relationships with food, business, and lifestyle media, we tell big stories that position our clients as innovators and take them to the next level. We also understand how to create news and drive brand loyalty by creating unique events, partnerships and digital campaigns that drive coverage in both mainstream and non-traditional media.
We work with iconic food & beverage brands including:
Sweetgreen
From Eight Stores to IPO
Over the past seven years, we have established Sweetgreen's position as the leader of the fast-casual sustainable food movement. As their Agency of Record, we have helped navigate their IPO and subsequent rapid growth of their customer base, the launch of their app, and their expansion from 8 to 140+ stores—all the while positioning the brand, and its founders, as a positive force in the food ecosystem.
We carefully craft media strategies that amplify all aspects of brand storytelling from partnerships to influencer activations to large-scale events, while simultaneously winning the cover stories that elevate the brand far beyond the food universe.
Jeni's
A New Standard In Ice Cream
As AOR for Jeni’s Splendid Ice Creams, the beloved CPG brand with 60 shops nationwide, we focus on brand growth through big storytelling and campaign-specific strategies for each unique partnership and launch. From an Olivia Rodrigo collaboration to an Ice Cream For Breakfast world record challenge – The Brand Guild has garnered impactful coverage in outlets both in and outside of the food world.
Out of the gate, our efforts resulted in an 800% YOY increase in total placements, impressions and media value for the Jeni’s brand, with more than 150 national features and a share of voice 30% greater than the competition. We have amplified Jeni’s partnerships, from their Uncle Nearest Whiskey collaboration, to celebrity partnerships from Dolly Parton to Ted Lasso, with major features including Today and The New York Times. The Brand Guild consistently garners outsized coverage in outlets throughout the vast media landscape.
We turn brands into cultural movements.
Our public relations, marketing, events and strategy teams are led by the foremost experts in their fields. Together, we're an integrated team of creators and storytellers who bring seasoned experience and relentless passion to the table. We have a true spirit of collaboration—both across our teams and with our clients—with which we build strategies that get our clients measurable results.