Building Buzz for Consumer Brands
Building a category-defining brand that wins the hearts, minds and wallets of consumers takes a multi-pronged approach. Product placements? Check. Influencer Marketing? Of course. Big brand stories that position you ahead of your competitors: Definitely.
Our job is to build a strategy that balances the news you have, the news we create, and maximize the momentum generated from both to tell the bigger stories that can change your trajectory. Best of all, we are a one-stop resource that can tell those stories with press placements, product launches, brand activations, influencer engagement, branding, and consumer insights–all built by a team of passionate, connected experts.
We work with iconic consumer brands including:
Glowbar
Monthly Skincare Made Accessible
The Brand Guild spreads the Glowbar gospel of their no-fuss, all-substance approach to monthly facials. In a market crowded with well-funded competitors, our job is to introduce and differentiate Glowbar from the pack. By honing in on their unique offering, we've been able to quickly crack the code and put their brand front and center in the media.
We’ve punched above their weight with outsized coverage in outlets ranging from CNN to The New York Times, while making them a mainstay in the pages of WWD and on top industry award lists–all while executing upon a strategic roadmap that is building the profile of the brand and its founder, Rachel Liverman, as a next-gen skincare CEO that is changing the face of the industry.
Room & Board
Storytelling That's Built To Last
As the consumer AOR for Room & Board for the past 12 years, The Brand Guild has been tasked with telling the beloved furniture brand’s American-made, sustainable story on a national scale. Our passion for the work over a dozen years has never waned.From landing cover stories focusing on their supply chain innovation, to working with store teams to successfully open retail locations across the country, to positioning their substantive CSR initiatives, our ongoing success comes from a deliberate mix of high-level corporate storytelling, celebrity-infused design stories, and a steady drumbeat of product placements.
We turn brands into cultural movements.
Our public relations, marketing, events and strategy teams are led by the foremost experts in their fields. Together, we're an integrated team of creators and storytellers who bring seasoned experience and relentless passion to the table. We have a true spirit of collaboration—both across our teams and with our clients—with which we build strategies that get our clients measurable results.