"Fawn Weaver is building a distillery—and history of her own."
…we didn't say that. Al Roker did.

We've partnered with Uncle Nearest since 2018, at the start of their national launch, meticulously working to tell the story of Nearest Green, the formerly enslaved man for whom the brand is named--and the all-female leadership team breaking glass ceilings in the spirits industry.

Now the fastest-growing whiskey brand in U.S. history, we have brought media to their Tennessee distillery, and brought the award-winning whiskey and founder/CEO to the media through a continuous stream of press activations—all with the focus on storytelling around this award-winning brand that preserves a legacy and honors the spirit's past.

Since the start of our partnership with Uncle Nearest, TBG has secured 27B+ impressions. We have successfully launched eight new whiskeys, the opening of the Nearest Green Distillery, and their industry-transforming initiatives — the Nearest and Jack Advancement Initiative and the $50 million Uncle Nearest Venture Fund — and helped propel her new book Love & Whiskey, to The New York Times Best Sellers List.