We tell the story of SoFi's mission—to get their members' money right—in bold and unique ways.

As the consumer AOR for SoFi, we tell the story of the brand by inserting them into every relevant media conversation, all while working to revolutionize their partnerships and stadium experiences, captivating audiences and influencers alike—and then using those moments to drive wide-reaching media placements that ladder back to their mission.

The Brand Guild conceived a Generational Wealth Fund with Jayson Tatum's nonprofit, combined with an unboxing extravaganza to unveil their NBA sponsorship and Jayson Tatum partnership. This unconventional approach flooded social media feeds and allowed us to tell a larger story in outlets ranging from CBS This Morning to People magazine.

The Bravo Universe spilled over into mainstream mania when Vanderpump Rules' stars Ariana Madix, Tom Sandoval, and Raquel Leviss were embroiled in a messy cheating scandal that set the internet ablaze. TBG crafted a clever stunt to insert SoFi's financial offerings into the chatter and created over 1.6 billion media impressions & 2.7 million social impressions, dominating the newscycle.

And when SoFi saw that algorithms that drive AI imagery were biased against women and money, we quickly built a Faces of Finance campaign, which included an influencer dinner at NASDAQ and a public photo booth in the middle of Manhattan—a campaign that collectively drove the conversation about SoFi from Fortune to AdWeek.