Sheringham is the Vancouver Island-based gin distillery that has built its brand around its chef-inspired approach to spirits. To best tell their story, The Brand Guild built an integrated playbook that included organic and paid recommendations in tandem with its U.S. go-to-market strategy.

After an intensive research process that included both audience and competitor research, we were able to develop a strategy that took the brand's social presence from small-town distillery to international spirits brand. From there, the digital team put forth a six-month media plan that laid out tactics Sheringham could employ to maximize its launch in the ultra-competitive U.S. gin market.

By honing in Sheringham's key differentiators: their chef-led approach and sustainability-first mindset, the end result was a profitability-driven deliverable that still felt true to the heart and soul of the brand.