Rethink Brands

To launch the first zero-sugar, zero-sodium, zero-calorie boxed water brand for children, RETHINK trusted us to tell the story of the unique proposition that is RETHINK Kids Water. Through targeted media outreach, positioning the brand and its founders as leaders in the field who were disrupting a $60 billion dollar industry, we introduced RETHINK Kids Water to a national audience and made it a must-have for parents and kids alike.