The Brand Guild worked with DC Brau to develop a new legacy brand, now called Old Time Lager.

CHANNEL MIX:

Logo Development • Visual ID • Website Development • Creative Concepting + Asset Production • Meta Advertising

BRANDING GOALS

• New product introduction: Expand into the lager category.

• Target a new audience segment: Developing a product and brand to meet the needs of Millennials and Gen Z.

• Asset production: Design the product logo, packaging, website, and other collateral.

Visit the site here to see the full deliverable.