JustFoodForDogs invented the branded fresh pet food category. Our task: positioning the company ahead of their competitors in the $13B US dog food market, underscoring their veterinary-based and backed approach. From announcing JustFoodForDog's $70m funding round to staging an influencer dog dinner that resulted in a New Yorker feature and cartoon, we've built the brand's growth story.

Our team has ideated and executed buzz-worthy moments to attract press and influencers, engage with consumers, and create news for the category disrupting brand. From creating an in person and virtual Dog Yoga series to a Dog Dinner Party, The Brand Guild has found consistent clever ways to tell the brand's story.

Our press team announced JustFoodForDogs 300-store partnership with Petco, launching their first (and second) full-service kitchen in NYC where we secured a Fast Company Innovation Festival Fast Track and building a press plan for Big Kibble, the CEO's book that has taken on the dog food industry.