For Jeni's, we seamlessly blend product-focused PR expertise with strategic partnerships and a focus on larger storytelling, to create meaningful brand moments that deepen brand loyalty.
To date, we have secured over 15 billion impressions for Jeni's, with an average YoY increase in coverage of more than 70% and an SOV increase of 8% annually.
Our partnership work has included collaborations with Olivia Rodrigo, our client Uncle Nearest Premium Whiskey, and streetwear brand The Hundreds.
A Jeni's Splendid Ice Creams x Ted Lasso's collaboration dominated news coverage with 90 national placements, 1.1 billion impressions, and a 40% share of voice in the ice cream category. It became Jeni's best-selling product in their history, and our work was named the PR News PR Campaign of The Year.