As a heritage brand with a dedicated cult following, Four Roses sought a partner to broaden their national presence and appeal to new audiences beyond the traditional whiskey space. In addition to day-in, day-out press coverage, we have ideated impactful partnerships, curated media moments around limited edition bourbons, and introduced their brand partners through engaging in-person events.

For Valentine's day 2023, the brand's benchmark holiday, The Brand Guild ideated and executed a partnership with Four Roses and OSMO, the chef-driven, TikTok obsessed salt brand. The resulting co-branded product, Toasted Vanilla Bourbon Salt, led to an astounding 9.8 billion impressions and $108 million in media value, marking a 5300% increase from previous agency efforts.

In 2024, The Brand Guild facilitated a partnership between Four Roses and Ooni, the beloved pizza oven brand, on a Bourbon Barrel Aged Honey to elevate Summer's perfect pairing - pizza & cocktails. Thus far, we have secured over 15 media placements and are in the midst of an influencer campaign focused on organic gifting and sponsored recipe content.