Senior PR Manager, Consumer and Lifestyle Team (NYC)

The Brand Guild is looking for a talented storyteller to join our public relations team in New York. Someone who loves the constantly exciting pace of agency life. A voracious reader whose curiosity never subsides, who is equal parts left brain and right. One who constantly looks for the story like a journalist and the hook like a marketer. Sound familiar? Then this could be the perfect place for you.

The Senior PR Manager serves as the day-to-day contact for a portfolio of clients, helping to build strategy and executing the plan. Job requirements include 6+ years of public relations experience showing a path of increasing responsibilities including the ability to manage one’s own accounts and team. Must be a problem solver, strategic thinker and an eternal optimist who has an overwhelming desire to craft and tell the stories of our incredible clients.

Job Responsibilities:

  • Collaborate with senior leadership to develop and drive communications strategy for a range of clients
  • Prepare spokespeople for media interviews through the development of messaging and talking points, and in-depth media training when required
  • Manage projects and juggle multiple tasks simultaneously
  • Build awareness of clients by generating targeted media coverage through storytelling and the development of creative PR programs
  • Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
  • Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
  • Develop and maintain strong relationships with local and national press
  • Perform in-depth research to support communications and messaging
  • Analyze, measure and report on communications and media projects

Minimum Qualifications:

  • 6+ years of public relations agency experience and the ability to manage one’s own accounts and team (Beauty PR experience a plus)
  • Deep media relations understanding and a love of news
  • An expert in finding and developing stories, and driving visibility — from creating major moments to developing a drum beat of ongoing pitches
  • Ability to provide essential support for press initiatives including strategic thinking, research and writing
  • Must be a confident communicator and presenter
  • Must possess excellent verbal and written communications skills, as well as organizational and planning skills
  • Must have a full understanding of media needs and media relationships
  • Must be proactive, reliable, resourceful and have a great attention to detail
  • Ability to independently manage multiple projects and clients with changing priorities and meet deadlines in a fast-paced, deadline-driven environment

Submit Resume and Cover Letter